Panasonic has announced the new Lumix DMC-GF1, the latest addition to the award-winning Lumix G Series, which opens in the world’s smallest and lightest digital camera system with a built-in flash *. The LUMIX DMC-GF1 is distinguished from previous models with a reminiscence of its sleek and compact classic film cameras, however, is based on the success of the Panasonic Lumix G revolutionary series of digital camera lens system interchangeable based on the Micro Four Thirds standard. With its compact size, user-friendly design and ability to record high-definition (HD) video and take photos of professional quality, the LUMIX GF1 continues to redefine the standards of digital photography.
“Panasonic changed the digital camera industry with the first Micro Four Thirds digital camera, the Lumix G1 – a compact” DSLR-like “digital camera that produces outstanding image quality. Then as we continued to raise the level of innovation, Panasonic launched the Panasonic LUMIX GH1, adding full 1080p HD video recording continuous auto-focus, “said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The new Lumix GF1 continues the evolution and is the perfect addition to our Lumix G series, and its sophisticated, small body makes it easy and comfortable to wear. The GF1 is ideal for point and shoot consumers looking for Step-Up-quality DSLR or for today’s digital SLR users who want greater comfort, without compromising performance or quality of creative flexibility.
With its lightweight body, the LUMIX GF1 provide experienced photographers with digital camera ideal for carrying them at all times. Like its predecessors in the LUMIX G series, the LUMIX GF1 eliminates the traditional pentaprism interchangeable lens cameras. Thus, this mirror-free structure allows Panasonic to drastically reduce the size and weight.
Although small in size, the LUMIX GF1 does not compromise on the advanced features. The LUMIX GF1 fund the benefits of an optimized camera system to ensure high performance, whether photos or capture video in high definition. The LUMIX DMC-GF1 can record video at 1280 x 720 HD Lite AVCHD format, a format that allows longer recording times. With a dedicated button to record video, video capture is convenient and easy. The LUMIX GF1 HD can also record Motion JPEG in 1280 x 720 and video recording formats include: QVGA, VGA and WVGA. GF1 LUMIX The film has a unique mode program that allows consumers to adjust the depth of field while shooting high definition video, so foreground and background can be blurred to give creative effects – something that is normally only face possible professional camcorders.
The LUMIX DMC-GF1 includes the new My Colors mode, which includes seven preset effects – Expressive, Retro, pure, elegant, monochrome, dynamic, and personalized Silhouette – all of which allows users to manually adjust the color, brightness and saturation. With the Live View function, users can see how these adjustments affect the picture before shooting, which is easier to capture the exact mood or atmosphere you want. For the purpose of developing further, users can choose from a total of nine film modes, and adjust contrast, sharpness and saturation levels for each. A custom function allows users to store their favorite settings in memory. In addition, the exposure meter can be displayed in other shooting modes and the correlation between shutter speed and aperture is displayed with color-coded warning that alerts the user when the settings are not in the proper range.
For those users not very comfortable with extensive manual controls and creative, the LUMIX GF1 provides a user friendly environment that can address the comfort level of a beginner, while helping them develop their shooting skills. For example, Panasonic’s new scene mode, peripheral blur, allowing users to take a picture in the foreground is in focus and the background is blurred – or vice versa. This popular effect can be intimidating for a beginner, but in the peripheral blur mode, simply selecting the objects to be blurred and focused on the keyboard of the camera, it is easy for photographers of all levels.
In addition, helping to make more accessible the LUMIX GF1, including popular Panasonic (Intelligent Auto) Mode, a system of technologies that engage automatically – no configuration changes required – allows intuitive use to record still images or video . Video recordings, including Panasonic’s OIS active, (Optical Image Stabilization), which helps reduce video blurring due to handshake. In addition, Face Detection automatically detects a face in the frame and adjusts focus, exposure, contrast and skin complexion so it is always nice. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting to change the conditions to avoid blown highlights and blocked shadows. For photography, the AI system consists of: Face Recognition (up to six faces can be registered), autofocus (AF) tracking, Mega OIS, Intelligent ISO, Intelligent Exposure and Intelligent Scene Selector.
The LUMIX GF1 also comes fully equipped with a built-in flash and a large 3.0-inch Intelligent LCD with wide viewing angle and 460,000 dots of resolution. The LCD offers intelligent automatic control of backlight, which when combined with its high resolution, helps to improve visibility in all lighting environments – in sunny outdoor low-light interior. New to the Lumix G series, the LUMIX GF1 option is compatible with a Live View Finder (DMW-LVF1), which provides the full function of time to see live with 100% field of view, regardless of lens used. To further expand the system Lumix G Series, Panasonic Micro Four Thirds digital cameras can be used with Four Thirds interchangeable objectives through an optional mounting adapter DMW-MA1 and the prestigious Leica M / R using lenses from Panasonic DMW-MA2M DMW-MA3R. These adapters give the user access to an unlimited number of properties of the lens.
The LUMIX GF1 sensor technology offers the best of both worlds – superior picture quality of a CCD sensor and low power consumption of a CMOS sensor. Advanced technology makes it possible to read four channels of data simultaneously, helping GF1 LUMIX offers 60 full frames per second time, Live View images, while maintaining fine detail and rich gradation. The GF1 LUMIX Venus Engine HD records stunning high-resolution 12 megapixel images using advanced Live MOS sensor. This circuit sophisticated LSI separates chromatic noise from luminance noise and applies the optimal noise reduction for each, helping to capture beautiful, sharp images even when shooting at high ISO levels.
Contrast AF system adopted in the LUMIX GF1 is not only accurate but also very fast – about 0.3 seconds with the lens LUMIX G H-FS014045. Users can choose from a wide range of AF modes, including multi-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. The LUMIX GF1 also has a Quick AF function that begins focusing as soon as the user holds the camera – without pressing the shutter button halfway.
As with all cameras Panasonic Lumix G series digital, LUMIX GF1 is equipped with a highly efficient dust reduction. Thus, if the dust gets inside the camera (when changing lenses), dust reduction system Panasonic solves this problem by placing a supersonic wave filter in front of the Live MOS sensor, which vibrates vertically around 50,000 times per second, which repels dust.
The captured content in the LUMIX GF1 can be viewed easily on a Panasonic VIERA (R) HDTV by simply inserting the SD / SDHC SD Memory Card in the Viera / SDHC slot or a Panasonic DIGA Blu-ray Disc Player. Alternatively, an optional mini HDMI cable can be used to produce still and moving images recorded with the LUMIX DMC-GF1 directly to the TV for easy VIERA Link (TM) of the transaction, control of playback functions, such as slide shows, managed from the VIERA HDTV remote control.
The Panasonic Lumix DMC-GF1 be available in early October 2009, with a choice of two kits – both with a suggested retail price (SRP) of $ 899.95. One option kit includes the newly announced Lumix G 20mm/F1.7 ASPH, a compact, lightweight “pancake” lens, while the kit of other features of the Panasonic LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH MEGA OIS The Live View Finder optional DMW-LVF1 has an MSRP of $ 199.95, while the DMW-MA3R DMW-MA2M and both have an MSRP of $ 249.95. All new accessories will also be available in early October.
For more information on Panasonic Lumix G and its camera system and accessories, please visit www.panasonic.com / Lumix.
* Effective September 2, 2009
- Panasonic versus home. Speed may vary depending on the specifications of the PC and the number of images stored on PCs and other conditions. – Motion Pictures Lite AVCHD recorded on a SD memory card or DVD may not play on a device that does not support the AVCHD standard. – Some of the video recording functions may not be available depending on the lens is mounted. – When setting up the quality of HD, VGA or WVGA, Panasonic recommends using a high speed card with “10MB / s” or greater displayed on the package. – Continuous recording more than 2 GB is not possible when the motion JPEG. The continuous recording time remaining is displayed on the screen. – Motion Pictures Lite AVCHD recorded on a SD memory card or on a DVD will not play on a device that does not support the AVCHD standard. – Turn Face Recognition on the issue and registration of the person with the complete picture of the face in the shooting menu in advance. See back page for details. – Some iA mode functions may not be available depending on the lens is mounted. – Lenses that are not compatible with the role of contrast, the AF can be used with manual focusing. – There are some limitations to other functions depending on the objective to position it.
About Panasonic Consumer Electronics Company
Based in Secaucus, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the North American subsidiary of Panasonic Corporation principal. (NYSE: PC) and the center of Panasonic’s U.S. marketing, sales, service and R & D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to teach consumers how to optimize the characteristics of digital cameras and produce high-photos quality. Panasonic is honored to support OUR PLACE – World Heritage, a project that will create the world’s largest collection of photographs by the UNESCO World Heritage, with renowned photographers exclusively using LUMIX digital cameras to capture all images.

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