Posted by brindils in Gadget News | 0 Comments
Borders offer consumers by stocking up to 10 different products
Borders are no stranger towards the e-reader game. The brick and mortar book seller has had Sony units for sale for a number of years. But now inside the face of rival Barnes and Noble’s Nook push, Borders is seeking to develop a much more integrated eBook solution, and offer consumers far more option by stocking up to 10 different products by the end of 2010. These e-readers are expected to run the gamut of cost points. Every one of the units will be connected to Borders’ as yet unlaunched Borders eBooks store in conjunction with Kobo. They are going to show off every one of the gadgets inside the cunningly named “Area-e” section from the shop.
Kobo isn’t just running the technology behind the eBook shop, they’re also creating an eReader that Borders plans to start selling this month. The Kobo is expected to retail for $149. A lot lower than the competing Nook and Kindle. The so-called Alex dual screen e-reader has also been rumored for months, Add to that the just announced Libre e-reader which ought to sell for a downright reasonable $120, and also the Borders strategy becomes clearer. They’ll offer you goods at all costs to lure in consumers, and get them to commit to their book ecosystem. The Libre may have a black and white LCD (rather than eInk), and users may have to load books on via a PC of SD cards.
Do you think this is usually a much better tactic than the Amazon and Barnes and Noble model of having a single hero device?
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